A successful business requires a functional, clean and attractive website to appeal to clients and maintain their interest. Front-end development of a website is crucial to this concept. An organization’s website, mobile app or mobile sites are the public faces of the brand. Moreover, each business needs a functional, clean and attractive interface to make that first impression right and appeal to its stakeholders. The end goals for each brand may vary, but the ultimate objective is to hook your visitors and serve them well enough to stay. Front-end development is critical to the success of this purpose. It has a significant role to play in creating an immersive user experience – one that lures users to spend more time on the website and fulfill their intent.
Responsive and mobile-first websites
Mobile phones and devices dominate a large chunk of the digital landscape and businesses need to have a mobility strategy. Front-end development plays a crucial role in developing user-friendly mobile solutions – be it responsive websites, apps, mobile websites; and also in propelling enterprise mobility by creating intuitive enterprise mobility solutions. Modern and cutting-edge front-end technology provide a flawless and optimized user experience across devices and channels.
Quality front-end interface leads to higher conversion
The end goal of all front-end development is to translate the client’s vision and purpose online to increase user adoption and lead to higher conversion. Front-end development offers the best of form and function, to enhance the usability of your website or app by several notches. Ease of navigation, the overall layout, information architecture, and several other user interfaces and user experience elements, rely heavily on front-end technology’s ability to deliver.
Front-end marketing through storytelling
Content is king and at the forefront of an organization’s marketing and stakeholder-relations efforts. How each group chooses to tell their story, their crucial message for customers is tied in very closely to the front-end execution of that content. Everyone from institutional investors to eCommerce customers use the company’s website as part of their research process. A recent, much-talked-about trend is that of brand storytelling – getting your audience to relate themselves to the values and experience of your brand.
The load time of a website or an app has a direct relation to the bounce rate and abandonment. Simply put, speed matters. Users leave if the web pages and applications are heavy, taking ages to load. Front-end technology can optimize the overall performance, reducing page-load times and deliver fast, light and SEO-friendly websites and apps.
Website complexity and out of the box toolkit
Great business ideas need landing gear as well as wings. Execution is crucial for breathing life into the business’s vision and expectations. Enterprises can now indeed build sophisticated web apps and websites with highly dynamic interfaces, thanks to modern, cutting-edge front-end frameworks. Many of these new technologies such as AngularJS, ReactJS deliver out of the box developer tools that help build highly interactive and innovative interfaces, which are stable, fast and consistent.
Users who experience sluggish websites, run-time errors, poor design and graphics will lose interest and are unlikely to return. Well-designed interfaces instill trust and confidence in your brand and help achieve your communication goals leading to higher traffic and conversion. BIGSCAL Technologies leverages front-end frameworks to enable you to develop your digital estate quickly and efficiently, providing a seamless and engaging user experience.