Significance Of Front End Development To Promote Your Business

A successful business requires a functional, clean and attractive website to appeal to clients and maintain their interest. Front-end development of a website is crucial to this concept. An organization’s website, mobile app or mobile sites are the public faces of the brand. Moreover, each business needs a functional, clean and attractive interface to make that first impression right and appeal to its stakeholders. The end goals for each brand may vary, but the ultimate objective is to hook your visitors and serve them well enough to stay. Front-end development is critical to the success of this purpose. It has a significant role to play in creating an immersive user experience – one that lures users to spend more time on the website and fulfill their intent.

Front-end was known as “client-side” programming which is what unfolds in the browser, that is – everything the users interact with. Front-end technology has significantly evolved over the past 10-15 years with the surge in the popularity of JavaScript. Now, there is an emergence of front-end frameworks like Bootstrap, Angular, React and Vue.js. For businesses, this means more choice and flexibility to develop genuinely modern, intuitive and seamless user experiences. However, how can enterprises make the most of these powerful capabilities? Let’s find out why front-end technology can empower your business success:

Responsive and mobile-first websites
Mobile phones and devices dominate a large chunk of the digital landscape and businesses need to have a mobility strategy. Front-end development plays a crucial role in developing user-friendly mobile solutions – be it responsive websites, apps, mobile websites; and also in propelling enterprise mobility by creating intuitive enterprise mobility solutions. Modern and cutting-edge front-end technology provide a flawless and optimized user experience across devices and channels.

Quality front-end interface leads to higher conversion
The end goal of all front-end development is to translate the client’s vision and purpose online to increase user adoption and lead to higher conversion. Front-end development offers the best of form and function, to enhance the usability of your website or app by several notches. Ease of navigation, the overall layout, information architecture, and several other user interfaces and user experience elements, rely heavily on front-end technology’s ability to deliver.

Front-end marketing through storytelling
Content is king and at the forefront of an organization’s marketing and stakeholder-relations efforts. How each group chooses to tell their story, their crucial message for customers is tied in very closely to the front-end execution of that content. Everyone from institutional investors to eCommerce customers use the company’s website as part of their research process. A recent, much-talked-about trend is that of brand storytelling – getting your audience to relate themselves to the values and experience of your brand.

The load time of a website or an app has a direct relation to the bounce rate and abandonment. Simply put, speed matters. Users leave if the web pages and applications are heavy, taking ages to load. Front-end technology can optimize the overall performance, reducing page-load times and deliver fast, light and SEO-friendly websites and apps.

Website complexity and out of the box toolkit
Great business ideas need landing gear as well as wings. Execution is crucial for breathing life into the business’s vision and expectations. Enterprises can now indeed build sophisticated web apps and websites with highly dynamic interfaces, thanks to modern, cutting-edge front-end frameworks. Many of these new technologies such as AngularJS, ReactJS deliver out of the box developer tools that help build highly interactive and innovative interfaces, which are stable, fast and consistent.

Final Thoughts:

Users who experience sluggish websites, run-time errors, poor design and graphics will lose interest and are unlikely to return. Well-designed interfaces instill trust and confidence in your brand and help achieve your communication goals leading to higher traffic and conversion. BIGSCAL Technologies leverages front-end frameworks to enable you to develop your digital estate quickly and efficiently, providing a seamless and engaging user experience.

Important things that you must know about PSD to HTML conversion

Designing and developing websites is not just a task that you can perform with a magic wand like you see in real life. It involves keen concentration, coding knowledge, designing skills, and last but not the least, passion for excelling. Bidding adieu to the traditional PSD-styled web pages, the new HTML-based web pages have greater chances of ranking higher on all popular search engines including Google, MSN, Bing etc. Considering this fact, it doesn’t come as a surprise that more and more website owners are opting for converting their Photoshop-based web pages into HTML/CSS-styled web pages.

Below points discuss the things that you must know about PSD to HTML conversion.

1)  Manual coding is the right approach

Although the world of website development is flooded with numerous tools that can perform automatic coding for your site. However, the problem with these software tools is that you can’t deliver a truly custom HTML/CSS code using automation, and these tools don’t offer the pixel-perfect conversion that can only be executed using hand-coded interaction with both the PSD as well as the required converted file.

Unless you’re upright with fixing bugs and know how to execute front-end code, the results through conversion tools would be more of a bother than the value delivered.

2) Use SEO semantic HTML tags

When carrying out HTML coding it is vital to recall SEO semantic coding, this will support your site when it comes to presenting prominently in the search engine outcomes related to your niche, and will help bring much-needed traffic to your website. Using heading tags, meta tag description, and image ALT tags help for Search Engine Optimization.

3) Watch out for W3C (World Wide Web Consortium) validation of your website

While performing PSD to HTML markup conversion of your website, make sure to perform a W3C validation check. This is mandatory for assuring 100% correctness of code that’s been included on the website. W3C validation will guarantee the ‘active/live’ status for your website over the web.

4) Pixel Perfect Markup matching your Design

The design is converted into pixel perfect and optimized markup, with cross-browser compatibility and W3C compliant HTML / CSS markup assists in providing improved and swift services to the clients.

5) Image optimization and compression for rapid load times

A website’s load time affects the search-engine rankings, the longer it takes to load the more likely it will lose visitors. Things to consider when optimizing images is its file type, saving methods, image resizing and utilizing one image multiple times.

6) Responsive HTML5 / CSS / JS coding

Responsive Web Design styles your website page to look upright on multiple devices which include desktops, tablets, and the mobile phones. Well structured, professionally commented Responsive HTML5 / CSS / JS coding is an integral part of PSD to HTML conversion.

It is all about utilizing CSS and HTML for resizing, shrink, hide, extend, or move content to look better on every screen. JS is the set of modular libraries and tools that empower interactive content on the web through HTML5. These libraries are designed to work entirely self-sufficiently and coordinated to suit the design needs.

7) jQuery and jQuery UI solutions

Standard use of advanced jQuery and jQuery UI solutions are applicable and must for PSD to HTML conversion. Whether you’re involved in creating a high-end work or executing a simple task jQuery UI is the flawless choice.

8) Check out for cross-browser compatibility of your website

Complete cross-browser compatibility is yet another vital factor that needs to be paid attention to while converting the Markup for your website from PSD to HTML/CSS. You have to test the final website for smooth loading and operation in multiple web browsers.  It will enable your users to have a constructive and intelligible experience no matter what their current setups are.

9) Testing and Validation

Real-time mobile and tablet device testing is very important part of PSD to HTML conversion. It also involves design per landscape and portrait viewing. When you have thoroughly converted the sliced PSD file into HTML, you will require to test the website and validate the required code. Code validation will flag up errors and will make sure that your web portal sees the standards set by the W3C (World Wide Web Consortium).


So these were some of the must-knows about PSD to HTML markup conversion for a website. Photoshop PSD files and HTML are the two most significant elements in any site formation and improved conversion of PSD into HTML will assist you further to bring more traffic on your website as it enhances the overall design capabilities. It will definitely help to boost your business regardless of whatever industry you belong to.

E-commerce plugins for wordpress

Top E-Commerce Plugins for WordPress

Beginning a little internet business site shouldn’t be complicated to the point that it takes you days to make sense of how to set it up and utilize it. That is the reason, we have recorded a couple of WordPress shopping basket modules for you here. These modules are anything but difficult to set up, incorporate well with your current WordPress sites and in the blink of an eye, you will have the capacity to offer items all alone Ecommerce store.

WP e-Commerce

WP online business is the most mainstream and one of the soonest internet business modules for WordPress. For a free module, WP online business doesn’t hold back on highlights. It underpins different installment portals, for example, PayPal, and Google Checkout. It is anything but difficult to introduce and accompanies an assortment of instant topics, to begin with, yet it is very adaptable and you can without much of a stretch change the look and adjust the formats to your benefit.


WooCommerce is a standout amongst the most well-known shopping basket module as far back as its presentation. It was immediately picked up prevalence and group bolster. The module is totally allowed to download and use, with augmentations and subjects accessible for procurement. It is exceptionally adjustable, works with any WordPress topic and accompanies numerous installment choices including Paypal, Check, Cash on conveyance.


Jigoshop is another incredible, free web-based business module for WordPress sites. Jigoshop gives a long arrangement of highlights and gives you finish control over appearances by offering a broad arrangement of APIs and snares to effectively construct a custom topic. It’s ideal for the private venture and web store new businesses.

Easy Digital Downloads

Simple Digital Downloads is an incredible alternative for WordPress sites offering just advanced items. One of its greatest points of interest is the straightforwardness and simple to set up. It’s a free module with expansions and topics accessible for procurement.


eShop is one of our most loved internet business module for WordPress. What makes this module interesting is that it’s free, as well as brimming with highlights, dependable, and overall simple to utilize.

Cart66 Lite

Cart66 is a superior online business module with a free/lite form accessible. The lite form incorporates the essential online business highlights to run a web-based business site. It’s simple and ideal for some sorts of online stores. What makes this module one of a kind is the help for repeating installments and enrollment access in paid/premium adaptation of module.


Shopp is an SEO-accommodating, capable and prominent online business module. It’s a premium module, works out of the container with any WordPress topic and offer an extensive variety of highlights. With the assistance of shortcodes and topic gadgets, you can rapidly include Shopp components and items into your pages.

iphone app development trends

iPhone App Development Trends

Technology is changing with time, and we need to keep up with its pace. Every year, the American multinational technology company – Apple Inc. introduces a variety of new techniques to make app development on the iOS platform easier and better. The iOS apps, which have gained massive attraction around the world, have boosted the iOS market popularity and revenues.

As an iOS developer, you need to stay updated with the latest iOS app development and its feature.

Below points discuss the iPhone app development trends.

Swift 4:
Swift 4 is a programming language introduced by Apple recently, will support both, the iOS and Linux operating systems. An update to Swift 3, it is a robust platform that is secure, scalable and easy to learn. For developers, the application development will become smooth with minor consumption of device memory. Therefore, in 2018, we can expect the iOS apps to be more secure and developed in a faster timeframe.

Artificial Intelligence and Siri:
Siri, the personal assistant from Apple, has gained broad attraction around the world. It undoubtedly provided a significant boost to Artificial Intelligence and contextual learning, with its understanding of what people are talking, and what they wish to search. Further, Siri offers a GPS pin or code, while sending messages. The new Siri can also act as a task manager to help you efficiently access your mobile app alongside a QR code.

Machine Learning Framework:
Core Machine Learning is a new foundational framework from Apple, used across various Apple products, including QuickType, Camera, and Siri. It offers a lightning-fast performance and allows developers to leverage the machine learning models to develop smart apps by writing just a few lines of code. Further, CoreML will offer a level of communication that applies to all iOS devices with its robust library. CoreML will redefine the gaming app development. The developers focusing on the gaming industry will be able to build AI-enabled apps with face detection or voice recognition feature in a highly interactive manner.

Augmented Reality:
AR has been in existence for some time now, and we have witnessed a dedicated effort investment by organizations. Apple created ARkit that assists developers in developing apps based on augmented reality. ARKit enables iOS developers to create 3D and AR-based mobile apps that are gaining popularity. With Apple and Amazon joining hands to bring ARkit and Amazon Sumerican together.

 More user-friendly Apple Pay:
Apple is one of the early movers of the reliable digital transactions movement with Apple Pay. An online wallet application, it enables seamless online transfers, buying tickets and shop online over an entirely secure platform.

 Focus on Creating Hybrid Apps:

With the passage of time, the cross-platform apps have faded out and they are getting substituted by new and advanced tools including Native Script and React Native etc. This will help a great deal in solving issues related to performance and user experience.

It will also support in developing hybrid apps having better interfaces and UX. iOS developers will also be focusing on creating hybrid apps as it is time-saving.

Apple HomeKit:
“Internet of Things” devices are prevalent in the global market. These devices currently operate with their companion apps. By leveraging Apple Home Kit, Apple’s framework for home automation, iOS app developers would be able to build apps that easily connect with smart home devices. With devices working in sync, to speaking with each other, there lies a tremendous potential to take home automation to new heights. Apple HomeKit will play a pivotal role in change for future.

Changes in iPad Applications:

There has not been much of a progress in the iPad app development. However, ever since the introduction of Qualcomm, a kind of chipset, iPad apps have got the boost with enhancement of battery life. The changes largely took place due to the growing competition in the tablet industry and so 2018 will witness new apps stuffed with new features.

Final thoughts:

The iOS application industry is going through one of the most important phases especially after the launch of iOS 11 and 11.3. In fact, much has been changed after the launch of iPhone X and iPhone 8. Therefore, keeping updated information on the latest trends is vital. Apple also keeps on bringing alterations after every few months providing better experiences to its end customers. In addition, it is also crucial to update your apps on regular intervals for best performance.


web designing ideas to expand business boundaries

Web designing ideas to expand business boundaries

Web designing ideas and concepts are used by best web designers. It focused on bringing uniqueness and higher utility to your website. Designing a website is focused on understanding the needs of the client in great detail. But at the same time, it requires a lot of creativity. Unique and inspirational web designs can help improve the visual quality and remembrance value of your website. The best thing is that it is easy to find a unique and creative web design that can make your website look stunning.

There are many ways to make your website attractive and make the customers Happy and keep coming back. Pictures, sliders, can be used to grab the attention of the customers. It is not just grabbing their attention which is important but it is also required that there be a focus on establishing a better understanding of what the website has to offer. Clarity, attractiveness and crisp content are crucial for a website along with creativity.

Ensuring that these elements are unique will help the website grow in terms of creativity and stand apart from the crowd on the internet. Have to ensure that the web pages we create have these unique elements imbibed in each of them. Only then we would be able to ensure high quality to our customers and ensure that their websites perform better than their counterparts. Our aim to provide terms of content, design and search optimization in order to help our customers take their business to another level. Here are the few ways to make your website standout in a competitive market.

How to make your website unique

  • Logo Concept

A logo should be designed to specify on your website. It purely explains the VISION AND MISSION of your website. Logo attracts the customers to keep coming back to your website. The main objective is to encourage people to check-in frequently. A logo is helpful for content-based websites. It clearly communicates to your viewer as to what the website is all about. Only then it would be possible to ensure that customers are able to relate to the website.

  • Social share buttons

Social share buttons are indispensable for websites today. This social media share button does not just give the option to like or simply share the post, but also write descriptions and automates essential sharing requirements.

  • Pay attention to login pages

A customer login page gives a personalized feel for both your brand & your customers. It should be something creative and simple too.

  • Build curiosity

Create the excitement with your viewers with the badges or animated images. This can be used before the launch of your website or to publish/market any product. This is just not informative but also creates curiosity among the people.

  • Produce quality content

Search engines are hungry for fresh content on websites, you need to add new content to your website regularly and keep updated. The more quality content you have, the greater the opportunity.

  • Attention to comment and feedback

Attention must be paid to the comment and feedback. This paves a way to know about the opinions, likes, and dislikes of the customers. Comment helps one to know about the customer’s view, their opinion regarding your website whereas feedback would help you to improve the service.

  • Layout and structure

This is perhaps one of the more ways to differentiate your site from the rest. This feature gives your page a different outlook and can help it to make as memorable for your customers.

  • Branding

Branding is another way to make your website look apart. Just find out what your clients branding guidelines are and embrace them.

Consider above points while making a website. It gives various ways to create stunning websites for clients which would help you to get more potential clients. At the same time, it should be filled with more of images.


Reasons to select BIGSCAL for your upcoming Android projects

Reasons to select BIGSCAL for your upcoming Android projects

In the emerging era, every business unit transforms into the smart technology. As human needs increase the use of technology is drastically change. Here BIGSCAL Provide the service as per your requirement and your business needs.

Android software development is the process by which new applications are created for devices running Android operating system. Officially apps can be written using Java, C++ or kotlin using the Android software development kit.

Here we usually keep in mind few points while developing Application.

  • We keep updated with latest market trends:

This is important because that’s how you’ll know what users normally expect about the features of an app today. As technology advances, you need to contemplate all your options and be aware of some of the winning ideas for mobile app development.

  • Passionate about design making:

Your app must impact on users at the moment they first see it on Google Play”. Nearly 2.2 billion apps are stored in Google Play; in order to stand out first, you should make an effort to build a product as visually appealing as possible.

  •  We Listen to user’s requirements first:

This is the best way to earn customer trust and loyalty; it can even make your user base grow. Every time you pay attention to what they have to say about your app, you have the opportunity to make some adjustments and offer them a better product.

  • Constantly we build our portfolio:

The importance of building a powerful portfolio is undeniable, as this is both how you get to practice and show all the things you can do. It is crucial especially when you are a first time user of the Android developer service. That helps you to gain idea from our samples of work.


Understanding all these elements is very important to plan a strategy that builds best suitable applications for your projects. We at BIGSCAL technology Pvt Ltd offer a best Mobile App development services in Surat. We have a team of highly specialized and experienced Android and IOS App development which put your imagination into reality. We let our work speak for us.

Latest Social Media Marketing Trends To Uplift Your Business

Latest Social Media Marketing Trends To Uplift Your Business

Are you looking to explore your business worldwide, now it is possible with social media You can implement these trends to have a superb business online presence.

There is no doubt that social media has evolved drastically. Here are, not only the one purpose to connect with social media but also it provides a different way to famous among individuals.

There are many social apps are like, Facebook, Instagram, Whatsapp, Linkedin, Twitter, indeed etc. in 2019, the estimated statistics number shows that around 258.27 million users active on social media in India. Most probably, this year will surpass the current ratio with a huge difference.

when it comes to implementing marketing tactics, this platform works exceptionally. Studies say that social apps have turned paid social media marketing into the modern ways to materialize digital marketing tactics.

To obtain favorable results, you can opt BIGSCAL Technology. Exploring our service portfolio related to these services will let you know our accomplishments in this realm.


  • Video Ads Are On Surge

videos claimed of being one of the undisputed methods to display promotional content. In the meanwhile, different types of variations have been seen in videos. Being a user of social media, you must have observed a surge in video ads that are relevant to any brand. Based on the uplifted demand for videos, we can say that video will remain a vital part of marketing. This is the fact which encourages more advertisers to use as their prior marketing platform.

  • Live Streaming Is Increasing Drastically

From past year, the number of users engaging with live streaming has maximized exponentially. Live video feature has gotten increasingly used by users since its introduction. It is calculated that the ratio and engagement of live videos are greater than the normal posts. Marketers can consider live streaming as the best way to get organic results. This is happening due to the live feedback that a video gets in form of comments.

  • Creative Visual Content (Short Video or GIF)

If an image portraits a thousand of words, then a short video or GIF explains the entire story behind it. Undoubtedly, images are the true companion to promote anything in a business. But, in this modern and fast world, if you use explanatory videos and GIFs, it would be easy to attract visitors attention. Because these videos provide a complete view in short frames. As the demand for these videos is booming, this is quite visible that GIFs have long been praised by users and big marketers.

  • Chatbots will make customer service faster

Chatbots are no longer the robotic, clunky machines they once were. They are bots that are able to provide an instant connection with customers from all over the world – solving customer issues and even ordering pizza.

Chatbots give brands the chance to interact quickly with their audience in a way that feels personal. As bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences. You can hire BIGSCAL Technology for having an exceptional digital marketing experience for your business.

  • The Verdict:

The development of advanced technologies has given birth to more creative possibilities for businesses to engage greatly with customers.

  • Ephemeral content will provide the best engagement rate

Snapchat, Instagram, and Facebook stories have led to the popularity of ephemeral content. Most ephemeral content is shared for up to 24 hours and then disappears forever. Brands are now creating content for their social channels as well as having a separate strategy for their ephemeral content marketing. Ephemeral content allows you to be more authentic, we are seeing many brands using their Instagram profile for their best, high-quality content and stories for more real-time content. Because of the nature of stories content is lost within hours, making your followers take fast action and marketers gain from it. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds.

We now have so many more options to link social activity to business impact through data integrations and a better understanding of how social media can affect the bottom line. Successful companies will implement robust measurement systems that create a direct link between social activity and predetermined goals – whether it’s email, sign-ups, e-commerce sales or spreading a specific message. It’s been gaining popularity and steadily growing, even though it’s still in the early stages.

How to select the impactful platform for mobile app development tools

How to select the impactful platform for mobile app development tools

In this era, none is unaware of the word mobile application. Even, it has become the thing of past. Today, the concept in mobile app development industry is not to build an app, but the concern is to build it for each platform.

WORA, the recent app code provides support to the concept write once, run anywhere. It allows a developer to write the code once for a single platform, and then run it on varied platforms. This saves effort and time of a developer and he is able to reuse this code. Further, this enables them to design the applications that work wonderfully on varied platforms such as Windows, Android, iOS, etc.

Here Is The List Of Cross-Platform Mobile App Development Tools To Select The Best

There are many tools available to create the cross-platform app. But, make sure you keep in mind certain factors before opting for one.

  • You must analyze the speed aspect,
  • check feature support,
  • Framework risk and development cost.

Let’s discuss the mobile app development tools:


React can be used in the development of single-page applications and mobile applications. It aims primarily to provide speed, simplicity, and scalability. As a user interface library, React is often used in conjunction with other libraries such as Redux.


The team of Apache Cordova engineered PhoneGap. This is the reason people also know it as Apache Cordova. It is an open source framework and consists of a debugger, compiler, and testing tools. Further, it has the support of the best technologies named JavaScript, HTML5, and CSS3. Initially, PhoneGap was capable of handling mere simple mobile app development. But, with the inclusion of the best plugins like Push plugin, Image Capture plugin, etc, it gained its power.


This cross-platform tool performs the best to build industry-based apps. You can expect fast mobile app development with this tool. The developer has the flexibility of writing code in Java and can verify and test the app with Codename One test automation tools and simulator devices. Codename One supports the best IDEs such as Eclipse, NetBeans, and IntelliJ IDEA. Its build server comes with an interesting feature for developers. They can create native Windows and native iOS apps without Windows PC and Mac machine. Primarily, it is preferred for iOS apps.


Appcelerator allows deploying a single code of JavaScript for creating native applications. It offers the website content in the native app, making sure that the code is encased around the web container. One can expect faster app development as you can build a prototype in fewer efforts and lesser time to analyze UI with user interaction. Further, this tool comes with pre-built connectors for MS SQL, Box, MS Azure, MongoDB, and many more.


Xamarin uses mere C# code base and allows designing native applications for varied platforms. It enables developers to implement the similar language, APIs and IDE everywhere. If one wishes to apply Ruby or C#, then none other platforms can beat Xamarin. With ultimate flexibility, big brands like IBM, Foursquare, and Microsoft adopted it. Developers are able to share the code which leads to lesser code and time.


Rhodes framework powers RhoMobile. It is Suite a complete cluster of development tools preferred for building cross-platform and data-centric enterprise apps along with native experience for the users. Its anatomy resembles PhoneGap. And, Ruby joins its present technologies such as JavaScript, CSS3, and HTML5. In gist, this framework is compatible with both mobile and non-mobile OS such as Windows 10 Mobile, Android, Windows Mobile, etc.


Kony Mobile Platform is a cross-platform and integrated mobile app development framework. This also offers automatic API connections, coding features, and app preview feature. Having pre-built apps, it eases the way for beginners to craft an app easily. Moreover, it renders unified mobile app infrastructure in order to maintain back-end systems.


NativeScript is an open-source tool to design native cross-platform mobile apps. For most of the mobile operating systems, this provides native API in JavaScript. From NPM, you can reuse the present plugins straightly in NativeScript projects. In this way, it becomes simpler to expand features in your apps.


Hence, we listed the Impactful cross-platform mobile app development tools. We did not rate them according to their pros and cons as each one has its own. It is up to you that which one you pick according to your specific requirement. If you want a professional team to do it for you, then rely on the BigScal team for your project. From selection to implementation, we will strike a balance.

ROR Developers

Hire Ruby on Rails Developers to build an attractive App

What is Ruby on Rails:

Ruby on rails or rails is a server-side web application framework written in Ruby under the MIT license. Rails are a model view controller (MVC) framework, providing default structure for a database, a web service, and web pages. It encourages and facilitates the use of web standards such as JSON or XML for data transfer, and HTML, CSS, and JavaScript for display and user interfacing. In addition to MVC, rails emphasized the use of other well-known software engineering patterns and paradigms, including convention over configuration (CoC), don’t repeat yourself (DRY), and the active record pattern.

Some of the most popular mobile & web apps that were built on Ruby on Rails. RoR is the best choice for start-ups and businesses that are strongly committed to continuous growth and innovation. Given points are the top benefits by which our RoR Developers can assist you.

  1. They Build High-Value Apps That Stand-Out

There is a simple secret to what makes an app successful: value. If you can build something of value for your customers, you are well on your way to becoming successful. With RoR’s conductive coding language, our Developer Team is able to transform the most complex of ideas and features into codes and thereby into reality without a lot of hassle. You won’t have to put a constraint on innovative business ideas!

  1. Faster Development & Lesser Coding

The marketplace is constantly changing and your app needs to evolve with the changing seasons. So, when you have a great business idea, it’s important to execute it right away and not later. This is where our RoR Team can make all the difference: we develop apps 40% faster on Ruby on Rails when compared to competitors who use other frameworks. This is possible because our Developers are experienced and familiar with working on ready-made modules and plugins that are available on Ruby on Rails.

  1. They Hold Quality above Everything Else

Bugs are undoubtedly among the top concerns that stand in the way of launching a successful app. our Developer Team follows a test-driven and behavior-driven approach to development that helps them build high-quality, bug-free applications.

  1. App Scaling Is Not Going To Be a Problem

While different apps are built with different business goals, the one common goal is to gain maximum Attraction. And as the business grows the app’s potential to handle requests per minute needs to be scaled too. Our RoR Team to scale your application, as needed, to handle the increasing number of visitors.

  1. They Are A Part Of The Highly-Supportive Ruby on Rails Community:

Our team is a part of the highly active and diverse RoR Community and keep themselves updated with the news and the trends of the programming world. We have a highly creative team on hand.


At the end, 

Ruby on Rails is a sophisticated framework that works customer acquisition like no other popular framework. Right from operational benefits to the ingrained value of the app features, the RoR framework makes your app to stand out from the competition.

BIGSCAL experienced and talented programmers & developers happen to be among the best in the industry and can turn your idea into a reality. So, are you ready to convert your excellent idea into a successful product? Get in touch with BIGSCAL.

wordpress trend

WordPress new feature

WordPress is an open source software system used by millions of people around the world to create beautiful websites and blogs. It is completely customizable by the use of themes and plugins.

WordPress powers over a quarter of world’s websites. With WordPress, one has access to uncountable themes and plugins to choose from. It has been around 14 years WordPress is among us as a robust CMS and it continues to grow steadily and surprising WP lovers and web developers with its regular updates. Every year, we learn about various WP techniques and trends that get introduced for the welfare of business websites. Even, from past few years, you might have observed the growing popularity of PSD to WordPress conversion in the industry. With such popularity and demand, WordPress is enjoying the domination all across the digital market.

So, if you are a WordPress connoisseur or have an eye on detail for the same, you probably have noticed few changes in the platform. Apart from those few, there are many new trends that are running across the market and supposed to be in demand.

Let us have a look at some of the unbeatable WordPress Trends:

  1. Single-page Websites

Simplicity is the key to the great usability of anything. It has become a priority for web owners to make their web layouts as simple as users attract towards it within a single glance. A single-page website is a beneficial WordPress update or trend for individuals and companies dealing with a single product. Apart from being wonderful in appeal, these websites are effectively conducive to storytelling which makes visitors stay on that particular page for long.

  1. Integration of Parallax Scrolling

Parallax scrolling has come into existence for some time and it is likely to be on trend in upcoming time. Single-page websites can take advantage of this new trend as it creates an immersive impression on visitors and enhances customer engagement by reducing the bounce rates effectively. Implementing this trend can make your WordPress website attractive in all manners.

  1. E-commerce Based Themes

Due to the popularity and success of WordPress, many e-commerce businesses are increasingly shifting towards the WordPress platform. There is a huge contribution of many flexible WP themes that allow designers to integrate a number of features and functionalities as per needs. WooCommerce is one of them which provides to the users an online shopping platform to explore a variety of products over different destinations.

  1. Interactive Video Headers

WordPress comes with a new default theme every year. This year, it has appeared with a default theme namely “Twenty Seventeen” which has the feature of Video Headers. Although in the web market, video headers are not a new concept, but previously it was as popular among users as there has been hardly any WP theme supporting this feature. This year default theme has new features which depict that in the future all the WordPress websites would have video headers.

  1. Expressive Typography Technique

Previously, web designers were confined to using a small portion of fonts to the websites. But now, with the use of expressive typography, web developers can use dynamic fonts. This effective trend creates stylish typography which immediately picks visitors attention. One can add these expressive fonts to their main headers and front pages to make them alive. WP typography trend is expected to continue as the crucial web design trend.

  1. High Rise in Mobile First Websites

At present, most of the people prefer using their mobile phones for online shopping, accessing & browsing many things and keeping in touch with social media networks. Smartphone usage has been increasingly touching the heights and it seems that users can see a huge expansion in the ratio of mobile users. Therefore, WordPress developers or users must follow this trend and focus on building mobile websites and layouts.

  1. Focus On Encrypted & HTTPS Websites

Website security is the prime concern in this fast-growing market. Due to the adverse results and theft, Google intensely forces and encourages website owners to add additional security features to their WordPress websites. As a result, most of the web owners have secured their websites by converting their websites from HTTP to HTTPS. Google said that in the upcoming year, it would be mandatory for all websites URL to be started from HTTPS. It is quite difficult to switch your website from HTTP to HTTPS, but considering the security aspects, this trend looks beneficial.

  1. Drastic Growth in SaaS Plugins

The term “SaaS” might be traditional for some users, but in WordPress world, it has come up with Software as a service business model. This model provides advanced functionality at affordable prices. For WordPress users, this trend may be a new approach, but it is highly demanded and used by a large WordPress crowd. For instance: OptinMonster allows users to use various products on a subscription charge basis which lessens the bar and increases profits in terms of excellent sales.

  1. Increased Use of Microinteractions

Creating microinteractions in the web pages is of great use as these make the user interested towards the page he is going through. This trend will continue to be popular in web design and development realm. These small yet engaging microinteractions are everywhere in the form of simple visual feedback and moving animations. Along with the page design, they provide alluring highlights regarding the content and keep visitors on that particular page for long.

Final Thoughts:

By going through the aforementioned WordPress trends, we can clearly state that website designing and development will be fine-tuned in upcoming time. In conclusion, it is worth mentioning that one should always follow the latest and proven trends to make their websites look wonderful. At the end, your aim should be to create something innovative which not only provides better user experience but also helps achieve great business results.