Google, the world’s largest search engine started a mission to make HTTPS a standard protocol to be followed by all the websites.
But, the question arises why is this so important for websites to move from HTTP to HTTPS. What’s the vital role of it and does it matter for your website to use HTTP or HTTPS?
Daily internet users may have noticed that many websites are loaded with HTTPS rather than HTTP. People often ignore this fact, but this single “S” makes a big difference when it comes to security and high rank.
Let’s discuss both points for basic understanding:
HTTP – is the foundation of the data communication for the web this is how the internet works when it comes to delivering web pages. It is TCP/IP-based protocol and things like text, audio, videos, images can be transmitted through it.
HTTP is a stateless protocol which means every single transaction you made through HTTP is independent. However, this can be delivered through using HTTP cookies, server-side sessions, variables, URL rewriting.
HTTPS – HTTPS is an extension of the Hypertext Transfer Protocol for secure communication over a computer network, and is widely used on the Internet. In HTTPS, the communication protocol is encrypted by Transport Layer Security (TLS), or formerly, its predecessor, Secure Sockets Layer(SSL).
This table will let you know the difference between both types of SSL certification along with their specifications.
|Prefix Used||Url begins with “http://”||Url begins with “https://”|
|Operated On||Application layer||Transport layer.|
|Port Used||Port number 80 is used for communication.||Port number 443 is used for communication.|
Here are other many SEO benefits of HTTPS.
- Safer Websites
Using HTTPS means that your clients, visitors, and customers’ information is safe. This technique is vital for all as it gives safe access. Suppose you own an e-commerce website then having HTTPS is crucial. Even if your website doesn’t have the online payment criteria but still, you need to switch to HTTPS for making other transactions secure. Establishing safety features for each transaction brings loyalty to prospects which turns them into quality customers.
- Boost In Rankings
HTTPS alone will not dramatically improve keyword rankings, but it can boost them to a certain degree. For big websites with millions of users, even a small boost in rankings can result in tens of thousands of visitors per month. However, for smaller websites and those just starting, there may be no real difference in search traffic (yet). The value of switching to HTTPS is very likely to increase over time and the case remains that above all else, security is the number one benefit of HTTPS implementation.
- Google Ranking
Good security comes with the new HTTPS and SSL, websites having HTTPS access are considered more protected. Webmasters often call these websites the most trusted and certified. As per Google’s update, the company is focusing more on websites that are certified and conscious to keep the users’ information safe. According to the stats, websites based on HTTPS have come out to be an impressive methodology. Google also admires these websites, thus gives preference and high rank to them. These are better and outrank the websites that are still running with HTTP.
- Increased Security
HTTPS websites are more confidential and secure as only your website or browser can decrypt the transferred information. It also adds integrity to the websites which never lets your information get modified in any case. People think that HTTPS is secured by giving it a sensitive password. It’s not true because even boring and non-attractive websites avail benefits by switching to HTTPS. Security and trust are the keys to winning customers’ hearts, thus you can consider it a rank booster.
- Statistical Analysis
What if you can get deep statistical analysis for your HTTPS website? Yes! Use these websites with Analytics to get insights and visitor sources. In return, these websites bring excellent information. This further ensures the website analysis and online marketing campaigns are appropriately tracked.
- Referrer Data
When traffic passes to an HTTPS site, the secure referral information is preserved. When traffic passes through the normal HTTP site, the referral data is stripped away and is classified as “Direct Traffic”. HTTPS is an ideal system to preserve secure referral information whenever traffic passes through it. This would become an issue when analyzing traffic through reporting, as the exact source of traffic will remain unidentified.
These are the SEO benefits of moving from HTTP to HTTPS. If you are a website owner and need to uplift your web presence, it’s a necessity to make your website switch to HTTPS.
We at BIGSCAL Technology switched to HTTPS and get the best results. Users attain enhanced website access without any fear of data loss. Even the website works even faster.
Both HTTP and HTTPS are hypertext document transferring protocols, but HTTPS provides a secure way to transfer sensitive data, information, and file from client to server and vice-versa on the internet.